About Us
CW2 Consulting wants to help college athletics programs with the greatest challenges athletics departments have faced, namely:
-
revenue generation in a time of revenue sharing and NIL.
-
alumni and donor engagement, helping revenue generation but also, establishing a stronger BRAND for athletics that will help with recruitment of student-athletes.
-
with a stronger brand, your department will have a competitive advantage in the increased competition for student-athletes as sport programs are cut at the Division I level.
-
preparing (quickly) for and navigating the demographic cliff. Competition for student-athletes AND STUDENTS will be fierce. BRAND will matter.
Our Services
Explore our range of comprehensive consulting services designed to address your specific needs and drive sustainable growth
Alumni & Donor Engagement Strategy
CW2 will assess current practices and systems and offer enhancements that CAN BE implemented, understanding resources: staffing, budget, time. We want you to know that your investment in CW2 will yield results.
Annual Fund Game Plan
CW2/Sean McDonough has experienced SO MANY ineffective, inefficient, plain lousy annual fund plans. Why focus on annual fund? Because so many institutions do it wrong, don't realize athletics is usually different, and/or emphasize the need to build a pipeline. Advancement offices are skewing toward major gifts. Athletics needs engagement and a pipeline.
Maximizing Resources Assessment
From D1 Mid-majors to D3 and NAIA, staffing, budgets, facilities, time...all stretched thin. CW2 can help maximize resources, offer solutions and help to implement solutions, all in a short period of time.
Why Choose Us
The goal at CW2 is for us to help our clients, so we make our services affordable.
We want to be efficient yet effective, so our contracts range from four to seven months. That's it. [We do offer an affordable extended maintenance program to ensure our implementation is effective]
We want to help athletics departments and sport programs beyond the length of our service contracts. We can help implement or enhance systems and efforts in a time-effective manner.
Strategy
Tailored Engagement & Fundraisaising Strategies
Partnership
Consultants with Advancement
Implementation
Quick, Effective, Lasting Improvements
Cost-Effectivenes
Affordable & Reasonable Services
Meet Our Team
Sean McDonough | Principal
Sean McDonough coached college basketball for 14 years, from being a Division I assistant to a D3 head coach. After coaching, Sean began a career as a fundraiser: first as a consultant and then as a fundraiser for Division I institutions in the Chicagoland area.
Still based in Chicagoland, Sean has raised over $90 million in his career. He has transformed revenue generation programs--from annual funds to alumni engagement and capital campaigns--at each of his stops.
Sean attributes his career success on focusing on relationships. Sean enjoys real estate, golf, cigars, reading and is a fan of the 80's show Miami Vice.